Biography of Pedro Alonso Lopez, Monster of the Andes

Memoir of Pedro Alonso Lopez, Monster of the Andes Pedro Alonzo Lopez (conceived October 8, 1948) was liable for the killings of more than 350 kids, yet in 1998 he was liberated in spite of his promises to slaughter once more. Gossipy tidbits in regards to his whereabouts have twirled since the late 1990s. Quick Facts: Pedro Alonzo Lopez Known For: Serial executioner, liable for the fierce killings of more than 350 childrenAlso Known As: Monster of the AndesBorn: October 8, 1948Parents: Midardo Reyes, Benilda Lã ³pez De CastenedaNotable Quote: They Never Scream. They don't anticipate anything. They Are Innocent. Early Years Lopez was conceived on October 8, 1948, in Tolima, Colombia, when the nation was in political strife and wrongdoing was uncontrolled. He was the seventh of 13 youngsters destined to a Colombian whore. When Lopez was eight, his mom found him contacting his sisters bosom, and she showed him out of the house until the end of time. Trust Me, Trust Me Not Lopez turned into a homeless person on the vicious Colombian roads. He was before long drawn closer by a man who identified with the young men circumstance and offered him a sheltered home and food to eat. Lopez, edgy and hungry, didn't stop for a second and went with the man. Rather than heading off to an agreeable home, he was taken to a deserted structure and over and over sodomized and came back to the road. During the assault, Lopez irately pledged he would do likewise to the same number of young ladies that he could, a guarantee he later kept. Subsequent to being assaulted by the pedophile, Lopez got suspicious of outsiders, covering up during the day and rummaging for food around evening time. Inside a year he left Tolima and meandered to the town of Bogota. An American couple connected with him subsequent to having sympathy for the flimsy kid asking for food. They carried him to their home and selected him in a school for vagrants, yet when he was 12, a male educator attacked him. In a matter of seconds a short time later, Lopez took cash and fled again into the lanes. Jail Life Lopez, ailing in instruction and expertise, made due in the city by asking and submitting negligible robbery. His taking progressed to vehicle robbery, and he was paid well when he offered the taken vehicles to slash shops. He was captured at 18 years old for vehicle burglary and sent to jail. Following a couple of long periods of being there, he was assaulted by four detainees. The outrage and fury he encountered as a kid rose inside him once more, devouring him. He made another promise to himself; to never be abused again. Lopez got his vengeance for the assault by executing three of the four men dependable. Specialists added two years to his sentence, esteeming his activities as self-preservation. During his imprisonment, he had the opportunity to return to his life, and a peaceful anger toward his mom got colossal. He likewise managed his sexual needs by perusing obscene magazines. Between his whore mother and the sex entertainment, Lopezs just information on ladies took care of his insane scorn for them. Discharge and Rearrest In 1978, Lopez was discharged from jail, moved to Peru, and started seizing and executing youthful Peruvian young ladies. He was gotten by a gathering of Indians and tormented, covered overwhelmed with the sand, yet was later liberated and extradited to Ecuador. Encountering close to death didn't impact his lethal ways and his executing of little youngsters proceeded. The expansion of missing young ladies was seen by specialists, yet it was presumed that they had likely been hijacked by kid vendors and sold as sex slaves. In April 1980, a flood uncovered the groups of four killed youngsters, and the Ecuadorian specialists acknowledged there was a sequential killer on the loose. Not long after the flood, Lopez was discovered attempting to kidnap a little youngster after the child’s mother mediated. The police couldn't get Lopez to participate, so they enrolled the assistance of a neighborhood cleric, dressed him as a detainee, and put him in a cell with Lopez. The stunt worked. Lopez rushed to impart his merciless wrongdoings to his new cellmate. Lopez Confesses When stood up to by the police about the violations he imparted to his cellmate, Lopez separated and admitted. His memory of his wrongdoings was exceptionally clear, which was momentous since he admitted to executing at any rate 110 kids in Ecuador, in excess of 100 more in Colombia, and another 100 in Peru. Lopez conceded that he would walk the boulevards searching for blameless young ladies who he would bait away with the guarantee of blessings. Lopez regularly carried the young ladies to arranged graves, at times loaded up with the dead groups of different young ladies he had killed. He would quiet the kid with delicate consoling words for the duration of the night. At dawn he would assault and choke them, fulfilling his wiped out sexual needs as he watched their eyes blur as they kicked the bucket. He never executed around evening time since he was unable to see his casualties eyes and felt, without that component, the homicide was a waste. In Lopezs admission, he recounted having casual get-togethers and playing dreary games with the expired youngsters. He would prop them up in their graves and converse with them, persuading himself that his little companions enjoyed the organization. Be that as it may, when the dead kids neglected to reply, he would get exhausted and head out to discover another casualty. Beast of the Andes The police discovered his appalling admission difficult to accept, so Lopez consented to take them to the graves of the kids. In excess of 53 bodies were discovered, which was sufficient for the specialists to trust him. People in general renamed him Monster of the Andes as more data about his wrongdoings got known. For his violations of assaulting, executing, and ruining more than 100 youngsters, Lopez got a sentence of life in jail. Lopez never demonstrated regret for his violations. In a jail meet with writer Ron Laytner, he said in the event that he at any point escaped jail he would cheerfully come back to slaughtering little youngsters. The joy he got from his sick demonstrations of homicide overwhelmed any feeling of right from wrong, and he truly anticipated the chance to fold his hands over the throat of his next kid. Second Release Nobody was worried that Lopez would have the chance to slaughter once more. Whenever paroled from the jail in Ecuador, he would even now need to stand preliminary for his homicides in Colombia and Peru. However, following 20 years of isolation, in the late spring of 1998, it is said that Lopez was taken in the night to the Colombia outskirt and discharged. Neither Colombia or Peru had the cash to carry the lunatic to equity. Whereabouts Unknown Whatever happened to The Monster of the Andes is obscure. Many suspect and expectation that one of the numerous bounties offered for his passing in the end paid off and that he is dead. In the event that Lopez has gotten away from his adversaries is as yet alive, there is little uncertainty that he has come back to his old ways. Sources Pearson, Nick. â€Å"Worlds Second Worst Serial Killer Walked Free from Prison.†Ã‚ 9News Breaking News, 9News, 5 Dec. 2018.Serena, Katie. â€Å"Serial Killer Who Murdered 300 People Was Released From Jail, And No One Knows Where He Is.†Ã‚ All Thats Interesting, 30 Nov. 2018.â€Å"The Monster Of The Andes: South American Serial Killer Pedro Lopez.†Ã‚ Did You Know?, 17 July 2017.

Political Science Major Research Paper Example | Topics and Well Written Essays - 1500 words

Political Theory Major - Research Paper Example The New York Times, with an end goal to carry an equalization to this discussion, permitted a trade of thoughts in regards to the subject â€Å"Do Police Use Deadly Force Too Often†. I have decided to utilize a similar point as the proposition proclamation for this article since this is an auspicious and very disputable theme that doesn't appear to have a precise reaction in sight. It is my genuine belief that the police have not been utilizing extreme power when managing hazardous circumstances. I will introduce my supporting assessment in the last piece of this article. Meanwhile, I will introduce the two sides of the issue and ideally, wind up offering some information and contemplations to the peruser that have not been a piece of their thought of the subject previously. Seth Stoughton,a educator from the University of South Carolina School of Law has had the benefit of being both a cop and a state specialist. He imparted his insight with the New York Times in regards to the discussion about utilization of over the top power. It was his feeling that an inappropriate inquiry is being posed in the discussion. As opposed to having an open that inquires as to whether the shooting was legitimized, general society ought to rather be inquiring as to whether the shooting could have been kept away from (Stoughton, Seth â€Å"Police Shouldnt Ask If a Shooting is Justified, But on the off chance that its Avoidable†). Stoughton talked from a remarkable point of view. Having had the experience of a cop and state examiner, he has ended up in a similar circumstance as the officials blamed for utilizing unnecessary power. The supposition he raised depended on his own understanding and direct information on the regular situations that the police are called upo n to react to. He realized that cops face extraordinary conditions regular. It was his supposition that the utilization of extraordinary power can't be dodged, however it very well may be restricted. Stoughton clarifies: The unfortunate shooting of Tamir Rice last November puts the distinction among â€Å"justified† and â€Å"avoidable† in unmistakable

Hobby, Oveta Culp

Hobby, Oveta Culp Hobby, Oveta Culp, 1905â€"95, American public official and newspaper publisher, U.S. Secretary of Health, Education and Welfare (1953â€"55), b. Killeen, Tex. She served as parliamentarian of the Texas house of representatives from 1925 to 1931 and from 1939 to 1941. In 1931 she married William Pettus Hobby, former governor of Texas (1917â€"21) and publisher of the Houston Post. She held various positions on the newspaper and at the family-owned broadcasting company. In World War II she became (1942) director of the Women's Army Auxiliary Corps (WAAC), which, in 1943, became the Women's Army Corps (WAC). She was commissioned colonel in 1943 and remained director until 1945. Appointed Federal Security Administrator under President Eisenhower, she became (Apr., 1953) the first Secretary of the newly created Dept. of Health, Education and Welfare, the only woman in the cabinet. In July, 1955, she resigned to succeed her ailing husband as editor of the Houston Post, later (1965) beco ming chairman of the board. The newspaper, now closed, was sold to the Toronto Sun Publishing Co. of Canada in 1983. The Columbia Electronic Encyclopedia, 6th ed. Copyright © 2012, Columbia University Press. All rights reserved. See more Encyclopedia articles on: U.S. History: Biographies

Repressive Society in Harrison Bergeron by Kurt Vonnegut...

The story â€Å"Harrison Bergeron† by Kurt Vonnegut is120 years in the future, which allows us to more easily accept some of the bizarre events that happen in the story such as when the character Harrison Bergeron is dancing with a ballerina and there is no law of gravity and motion, so they can almost touch the studio ceiling which is thirty feet high. The author emphasizes in his work themes such as freedom, mind manipulation, the American dream, and media influence, also the opposition between strength and weakness and knowledge and ignorance. The story illustrates that being equal to one another is not always the best way to live because everyone is different for a reason. Also, this is what makes everyone special in your particular way.†¦show more content†¦The author wants to get our attention to the major differences from the present world to Harrison Bergeron’s world and examine the notable similarities in both as well. The opposition of knowledge and p ower versus suppression and ignorance are used by the author to satirize the society because who has the knowledge also, has the power. The more knowledge the government has and does not share it with the population, the easier is to control people and their minds. For example when Hazel watches her son die on television after performing a beautiful dance that theoretically could have brought about radical change, and instead of gaining even an ounce of understanding, she ends where she begun. When George asked her why she had tears in her eyes, her memory had already failed her, but she takes his advice to simply forget sad things, commenting that she always does. Equality can be interpreted in many ways, as we can see throughout the history such as racial, gender, and socio-economic equality. The Civil Rights emphasize that everybody should be treated equally and another view is the one represented in the story that everybody is equal. It is a completely out of reality to have a perfect society or no competition at all because how we could make advancements if the government was allowed to impose handicaps on the naturally gifted. The great thinkers would not be able to have new ideas because of the mentalShow MoreRelatedAnalysis Of Kurt Vonnegut Jr. s Harrison Bergeron1500 Words   |  6 Pagesothers, as we make choices in an effort to satisfy others and ourselves. Kurt Vonnegut Jr.’s â€Å"Harrison Bergeron† offers a dark insight into an idealistic utopia, and the consequences of a ruthlessly equitable society. Although equality provides a beneficial component to a desirable society, forcing it upon society would ultimately b e at the expense of individuality. Initially, Harrison Bergeron is physically constrained by society, however through his willful arrogance and determination to gain controlRead MoreJames BaldwinS Sonnys Blues713 Words   |  3 PagesSonnys Blues, and in Kurt Vonnegut Jr.s short story Harrison Bergeron, are the title characters of each respective work. They both embody conceptions of youth within each story Sonny as the younger brother of the nameless narrator in Baldwins tale, and Bergeron as the son of the George and Hazel Bergeron. In their own way, each is antisocial and engage in practices that are disapproved of by their societies. Sonny is struggling with a heroin addiction/habit, while Harrison has plans to overthrowRead MoreRelationship Between V for Vendetta and Harrison Bergeron1752 Words   |  8 PagesAccording to the Oxford English Dictionary, Dystopia is defined as the idea of a society in a repressive and controlled state, often under the guise of being  utopian. Dystopian societies feature different kinds of repressive social control methods and various forms of active and passive intimidation. Works about dystopian societies often explore the concept of humans neglecting technology and humans individually and collectively trying to manage or not being able to properly manage with technologyRead MoreA Dystopia Is Not A Contemporary Idea2159 Words   |  9 PagesA dystopia is an unpleasant and repressive society which usually has the intent to make equality an opportunity for all. 1984 and â€Å"Harrison Bergeron† are two examples of dystopia literature. In each, technological advances and psychological stimuli is designed to overwhelm an individuals thought. Based upon these pieces of literature, is it possible for a utopia exist? For clarification purposes, there are some definitions to keep in mind when reading this essay. The dictionary defines a utopia

Ancient Egyptian Military - Free Essay Example

Sample details Pages: 2 Words: 543 Downloads: 5 Date added: 2019/08/07 Category History Essay Level High school Tags: Ancient Egypt Essay Did you like this example? Tools/weapons used In the Predynastic and Early Dynastic periods the weapons used were mainly maces (a heavy club typically having a metal head or spikes), daggers, or spears. Other weapons like the bow and arrow, and more. Most of the Egyptian army were infantrymen or Foot-soldiers, there were horse-drawn chariots, but no cavalry. Armies and Weapons back during the Old Kingdom The Egyptians used these single-arched bows. They were hard to use. It was hard to draw, has a short range, and unreliable accuracy. The soldiers were all from lower level classes, so they hadn’t had much training. After the soldiers used 2 or more of their arrows they would close their opponents with hand weapons like daggers. At this time the Egyptian Navy never had any contact or fought with the others they were only used to transport the soldiers to their destination. Don’t waste time! Our writers will create an original "Ancient Egyptian Military" essay for you Create order Middle Kingdom Warfare During this time period, the Egyptian soldiers got/made better weapons like they now had copper axes and swords that they carried. The bronze spear, body armor of leather over short kilts became a standard. They now also had a minister or war and a commander or chief in charge of the army. This way everything is more organized then in the Old Kingdom. There were these elite â€Å"shock troops† that were used as the vanguard (A group of people leading the way in new developments in ideas). Officers were in charge of an unspecified number of men in a troop. New Kingdom Army And Warfare Finally The horse-drawn chariots are being introduced to the Egyptians. The training that took place was indeed hard. The chariotry was an elite branch of the army/military and only was associated the upper classes. With the training procedure, the driver had to learn how to maneuver his two-horse chariot on an uneven surface at a full gallop while also keeping pace with his other chariot companions around him, his shield to protect himself and the bowman at his side doing his own job. Under this new organization, a chain of command in a division,from highest to lowest rung. In each division there is a officer in charge of 50 soldiers who reported things that happened to a superior officer who was in control of 250 men. This officer who as well reported back to a captain who was responsible to a troop commander, above that commander is the troop overseer a military official in charge of a garrison (the troops stationed in a fortress or town to defend it). Who then reported to the fortification overseer, a higher official incharge of the forts where the stayed, where he also reported back to the lieutenant commander. The lieutenant in charge of getting the message to the general where he was responsible to thee vizier (the highest official) and the pharaoh (leader). It was this army who which expanded Egypt into an empire and allowed Opulent reigns of pharaohs such as Amenhotep III (1386-1353 BCE). Those under whose rule Egypt enjoyed unknown peace and/or prosperity. There were still conflicts but the army kept the unpleasantness far from their empire. This is also the army under Ramesses II (1279-1213 BCE) which occupied the Hittites (1274 BCE) at the famous Battle of Kadesh.

Hotel System Free Essays

AMA COMPUTER LEARNING CENTER BSIT BSCS DEPARTMENT In partial Fulfillment of the Requirement for the course Introduction to Software Submitted by: Kim John A. Hidalgo Jairus S. Echevarre Nikki Hanna P. We will write a custom essay sample on Hotel System or any similar topic only for you Order Now Palanog Submitted to: Karen Kate Seronay Date: February 7, 2013 Chapter 1 Introduction A hotel is an establishment that provides paid lodging on a short-termbasis. The provision of basic accommodation, in times past, consisting onlyof a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suitebathrooms and air conditioning or climate control. Today, most of the Hotels provide goods and services using computersystem. It helps to perform task in an easy way with less time consumed. Some companies are become fully automated while others strive for thesimilar setting. Computer programmers develop things like computer system that the rest of us could use. The computer programmers tell the users what todo. They make programs that users can easily used or understand. The advent of new technology gave rise to easy and hassle free interaction between and among humans. Whether it is in business, science or what ever task a person takes on the quality and speed of carrying it out are enhanced with automation at the core of this efficient Today, many systems have used an automation process like using computer system, due to the efficient and accuracy. â€Å"Hotel Reservation System† is a transaction processing system. In this system there are more advantages rather than a manual Hotel Reservation. 1. 1 Background of the Study The proponents want to know the reasons of hotel in using manual reservation. The proponents conduct a study towards the topic because they notice some of the hotel still use manual reservation. The study will emphasize the effects of using manual reservation and how a computerized reservation will be substituted. Therefore, theproponents purported to find out how to increase the number of customerusing computerized reservation Interaction and individual stimulation have always been linked tothe technological availability of the time and place. With the transition toan information-based society, computers and transactions have evolvedfrom manual transaction. One of the solutions or alternatives to the problems that a hotel isfacing, a system was being developed which can edit, delete, filter,monitor and store and secured the records of the customers. Hotel Reservation system is a transaction processing system that solves the problem encountered during the manual Hotel Reservation. The computerized Hotel Reservation System aims to simplify the manual Hotel Reservation fastest and accurate. Database is shared thru World Wide Web (WWW). The proponents make use of some tools andtechniques to build the project. The system uses Graphical User Interface(GUI) to help the user give instruction to the computer. The system once implemented it will solve the most common problems that the Hotel Reservation encounter. 1. 2 Target Client Dotties Place Hotel is a place for relaxation and fun. Rooms with overlooking the swimming pool and view of the hotel. Dotties Place Hotel is located at J. C Aquino Ave. Butuan City 8600, Philippines. 1. 3 Statement of the Problem A number of travelers choose to book online nowadays for the reason that it is comfortable and convenient. The level of convenience is simply unmatched because booking is just a click away. The advantages that come along with online booking cannot be ignored. This study will aid those hotels which are still using the manual way of hotel reservation and will facilitate travelers in booking in a hotel. It would also promote the hotel in a wider geographical range that is to advertise the hotel to acquire a competitive advantage over the other. Not all hotels are implementing an online reservation system which is the reason why some problems arise and that convenience is not achieved by the management and by the travelers. Through series of interviews, the researchers found the following problems: * Important personal information of the guest are misspelled; * Possible loss of important guests’ records who already made a reservation for a particular date; * Inconvenient for the guest to reserve a room Delayed report generation. 1. 4 Objective of the Study The main purpose of the study is to develop a generic online hotel reservation system to allow guests to reserve a room through the Internet. The development of this study specifically aims to: * Provide the exact information of the guest; * Provide a centralized record for the proper management of the information of the guest; * Provide convenience for the guest to make a reservation, show the availability of the room and give suggestions on the available rooms for the guest; and * Generate generic reports to inform the management about the reservation. . 5 Significance of the Study This study is basically useful for the hotel management in the reservation in a way that it provides convenience both to the guest and the front desk officer. This study will be significant in the hotel owner as well as to hotel staff to gain more profit since it is online, the geographical reach will be widen thus making sales growth increased from time to time. Costumer convenience will also be emphasi zed because they can make any transaction anytime, anywhere. 1. 6. 0 SCOPE AND LIMITATION The scope of the study is that the researchers will give a proper webiste that can be easily to use. Using computerized system that enables bussinesses to track services and aims to provide accurate and reliable process on every transaction especially in a hotel reservation finding available rooms, the system tells you that this room is unavailable, deleting records, adding records, and to search records. This study is limited to other functions like printing the records. This study cannot have it’s own domain, due to lack of funds though this research is intended for educational purpose only. . 6. 1 Include The study focused mainly on the development of a generic online hotel reservation system. This allows the guest to inquire on the availability of every room in the hotel. The system is capable of registering the guest and a Captcha will also be provided to protect the system from web spiders. The system will accept online payment for hotels that require down payment throug h scanning and uploading of the bank receipt. Some hotels do not require down payment and the payment will be upon the arrival of the guest 1. 6. 2 Exlclude The system is limited to some areas wherein there will be two forms that the guest will fill-up. First will be the Guest Registration Form containing the guest name, address, age, gender, status   and the other one is the Guest Room Inquiry and Reservation Form which contains the availability of the room, arrival date, check-in date. 1. 6. 3 Dependency The system runs in a client-server environment. The hotel serves as the server-side and the guest is the client. The server is responsible for the confirmation and in specifying the grace period of the reservation. The system will automatically cancel the reservation if the guest exceeds in the grace period provided. Chapter 3 Software Analysis and Design 3. 2. 0 Model System Planning Water Fall Model Systems Analysis Systems Design Systems Development System Testing System Implementation Systems planning Systems planning phase is where the project initiation and requirements gathering takes place. In this phase, the researchers performed brainstorming. It helped a lot in the data gathering of the researchers in order to list the requirements needed by the system as to its development. Systems analysis Systems analysis is the dissection of a system into its component pieces to study how those component pieces interact and work. Appropriate data were gathered by the researchers and were used for the systems requirement specification. The specified existing problems were given adequate solutions. Through series of interviews, the researchers have analyzed the given data to come up with concrete information and to specify the existing problems sequentially. Systems design Systems design is the process of defining the architecture, components, modules, interfaces, and data for a system to satisfy specified system requirements. In this phase also, the researchers used the gathered data in order to accomplish the logical design of the proposed system. System Development In the development of the system, the researchers considered the detailed users’ requirements to meet the desired requirements. These requirements are the guidelines in creating the reliable and better system. In this phase, the researchers also select the programming language to be used in the development of the system. The main task of the researchers in this phase is to generate the code of the system. System Testing In this phase, the system is tested against its performance and based on the requirements specified in the earlier phase using two different ways. First was the Alpha Testing wherein the developers/researchers checked the system if it is capable of running in different operating systems. The researchers entered invalid inputs into the system to test if the system can handle such errors and give possible response. Second was the Beta testing, to test if the system is capable in making reservation through the internet. And the management can evaluate the developed system if it is user-friendly and if it meets the necessary requirements in the reservation process. System Implementation In this phase, the final product is the fully featured system with full functionality is then implemented. 3. 2. 1 Use Case Diagram New Entry for Check in Update Check In Perform Checkout View Room Status Search Customer Information Staff Customer 3. 2. 2 Activity Diagram Stop User name and password do not match Start Log-inNO Staff Yes Check Availability Fill Check In Form Check In Update Reservation Checkout User name and password do not match Log-in Start Stop Adminn NO Yes Add room info Add room type info Change hotel profile Set room price Set floor info Generate Reports 3. 2. 3 Class DiagramCustomer Cid : Integer Fname :Varchar Mname :Varchar Lname :Varchar Gender : Integer Contact No. : Integer Emailadd: Varchar(50) checkinDate: DateTime Stay : Integer Checkoutdate:DateTime Prepaid : Integer Room Info RoomId: Integer Room No. : Integer Roomava: Integer Floor: Varchar RoomType RoomType ID : Integer RoomType: Varchar Room No: integer Login Usrname: Varchar (50) Password: Varchar(50) Permission: varchar(50) Hotel Profile Name: Varchar Address: Vharchar Email: Varchar Contact No. : Integer AddHotelProfile() UpdaeHotelProfile() How to cite Hotel System, Papers

Nike Plus Marketing Plan free essay sample

They did not want to make it too complicated or the average runner would not be interested; they had to keep their target market in mind. The product is simply a chip that fits into your Nike shoe that keeps track of you pace, distance, etc. This chip transfers data to your ipod nano which allows the runner to hear progress made and how far they have to go to reach their goal. The simplicity of the product allowed them to make the price of their product quite low; but now so low to imply poor quality. History In the 1960’s Phil Knight was in university and had a project where he had make a business plan. Along with the business plan he had to make a marketing plan to go along with it. This business plan composed of the idea of producing shoes in Japan and selling them in the United States. We will write a custom essay sample on Nike Plus Marketing Plan or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Later on in 1963 Phil Knight decided to give his business plan a try. He traveled to Japan to speak with a company that manufactures shoes that goes by the name of Tiger. Phil Knight was asked who he represented and he made up the name Blue Ribbon Shoes. Phil convinced them to sell him their ‘Tiger’ shoes for that he could resell them in the US under the name Blue Ribbon Shoes. Over the 8 years the Blue Ribbon Shoes broke 1 million dollars in sales. It was at this 8 year mark (1971) he changed the name to Nike and also included the swoosh to be recognizable characteristic. After this the company grew exponentially and over 10 years sales grew up to $270 million. In 1996 Nike got the marketer of the year award which increased it popularity even more. At this point (1996) Nike had hit $6. 74 billion in sales. Environmental Analysis Social With the rise in obesity there are more and more people becoming self-conscious about their weight. This is resulting in more people going to gyms and pursuing other ways of getting exercise. This will directly result in more people purchasing the Nike plus who which to lose weight by running. People these days are wanting to belong to something more than they did in the past. Examples of this are the huge rise in people using myspace, facebook and other social networking site. Nike took advantage of this trend by creating a networking site only for people who have purchased the Nike plus. Economic Everyone is well aware that right now the economy is doing very poorly and people have less money to spend. This will hurt Nike as a company being as most of their products are at the high end scale of pricing. However, the Nike plus is cheap when compared to similar products. So the downhill economy could in fact help with sales of the Nike plus. Technological The current trend in this information age is everything becoming wireless. This includes cell phones, gaming consoles, blue tooth, etc. Nike took advantage of this trend by having the chip in the shoe communicate wirelessly with the receiver attached to the ipod nano. Competitive Companies are continuously outsourcing production to other countries in order to be profitable while offering the lowest price. Nike has taken advantage of this. Nike has the ability to move production from one country to another (what ever one has cheapest labour) while only incurring a small cost. SWOT Analysis Strengths Nike has no set factory that all or most production takes place in. If the cost of labour raises somewhere, then Nike can move its production to another location where labour is cheaper. This means Nike can produce a high quality product at the lowest possible price. Nike has very good research and development. This is very evident the many innovative product they have come out with. Nike has a global recognition for quality. Almost anywhere if some one sees the Nike swoosh they will recognize it as Nike. Weaknesses Nike does not have its own retailer and retailers are very price sensitive. This means that Nike must sell to retailers a lower price because of the competion from other bands such as Addidas. Opportunities The owners of Nike claim that Nike is not a fashion brand. They claim all of their products serve the purpose assisting people in sports. However, many people buy Nike products simply because of fashion. This is great market Nike could tap into. There are high value items that Nike has still not put into production. This includes jewelry. High value items generally come with a profit. Threats Nike sells internationally. This means that as fluctuations in currency happen Nike risks selling at a loss. This is a threat that faces all international companies. Over the past decade the market for shoes is becoming very competitive. Many more brands are coming into the market which is taking away from Nikes market share. Marketing Objectives and Strategies Being such a large company with an enormous global presence, Nike has lofty objectives to reach. Nike sets the highest standard in the industry of athletics and sports equipment, therefore when they set out In this joint-venture with Apple computers, they intended for the Nike+ brand to hold the largest market share within it’s category. With-in the first year of its launch Nike is striving to promote the Nike+ brand vigorously in an attempt to capture the interest of fitness enthusiasts and recreational runners alike. With this joint-venture, Nike hopes to gain an edge over its competitors, combining a similarly position brand with it’s elite running shoe creates a unique product that will captivate the fitness enthusiasts. The ultimate first year goal is to increase it’s share of the fitness market over it’s competitors with significant room for growth with the Nike+ brand as it looks to promote primarily within North America. The long-term goal of Nike’s marketing plan is to utilize the uniqueness of their product in order to create a commanding strangle hold on the fitness market and expand advertising efforts globally. Nike has numerous strategies that they utilize in order to reach a number of various potential consumer groups. Nike utilizes the market-leader market-product strategy. This is evident in the way in which they advertise the Nike+, using slogans such as â€Å"Run like you’ve never run before† in mixed media such as television and print advertisements. Although the Nike+ is a new product, it is essentially an innovation. Because it is an innovation Nike can draw on, not only it’s brand equity, but Apple’s as well, in order to place it as a premium product with-in the industry all while still maintaining a buzz and newness about it’s product. The primary target market of the Nike+ product are fitness enthusiasts looking to optimize the efficiency of their runs. This is very evident in the advertisements of this product. They depict a runner running against his toughest opponent-himself. The product allows for a juxtaposition of all previous accomplishments technologically displayed on the computer, allowing the runner to compare themselves against themselves. The secondary target market are casual runners looking to improve, yet may not need to use the product to its full potential to experience a benefit to their runs. Product The product is a little a chip that fits into a Nike shoe (only certain Nike shoes accept the chip). The chip comes with a receiver chip that connects to an ipod nano and the two chips communicate with each other wirelessly. The chip in the shoe records elapsed time, current pace and distance as a person is running/jogging. This data is simultaneously sent to the ipod nano using the receiver chip. Once the person has finished their exercise they can hook their ipod to the computer. The runner can then go to the Nike website and view their data. Nike has branded its self in a way that when one purchases Nike plus one has now become part of a larger community. This community is formed on the Nike website. You can compare your data with other people who have also purchased the Nike plus. You can communicate with other members and set goal for yourself. The Nike website goes another step further and creates little competitions where runners can show off their skills. This is all an effort to make the Nike plus ‘brand personality’ of being some one that promotes being a community. All of Nike products automatically have perceived high equity. Nike attempted to continue this by naming the new product Nike plus. The name creates in a persons mind everything great Nike offers, plus a bit more. People already use Nike shoes for running and now they can keep track of their progress easily. Nike strategically chose Apple’s ipod to communicate with instead of a Microsoft mp3 player. Apple has a reputation of creating higher quality products than Microsoft which is why Nike chose Apple. This helps Nike create stronger brand equity. There are many competitors Nike has for this product. These include Timex Bodylink, Garmin Forerunner, Bones In Motion. All these competitors offer more advanced running statistics than the Nike plus. Their products take the form of a watch or a band the goes around the leg. Things these products can do that the Nike plus can’t are tell the average speed, automatically pausing at an intersection or water fountain, and a few others. Despite these competitors offering more advanced products, Nike has set its self apart by being innovative. No one else other than Nike has come of with a chip that goes in your shoe that tracks your speed and delivers the data to an ipod nano. As mentioned above, Nike took this a step further by making it possible to be part of a community of other runners. Not even Adidas (main competition) has come up a product that does what the Nike plus does. The packaging has been made in a way that makes it stand out whether if the consumer knows about the product or not. It is a piece of grey cardboard with plastic wrapped around it securing the chip and receiver. To make people notice it a red stripe is placed at the top and bottom. In the top right hand corner of the top strip there is Nike’s swoosh and Apple’s logo beside it (an apple). This gets people attention because both Nike and Apple are big companies and have nothing to do with each other in any of the lines of products they sell. Price One would expect the price the Nike plus to be quite high. In fact, the price for the Nike plus is only $29. They have likely been able to do this because the Nike plus is composed of just a chip and a receiver which makes manufacturing cost lower than its competition. Apple also covered a lot of the cost for software programming since the product would result in more sales of the ipod nano. The consumer must also buy a pair of Nike shoes that are compatible with the Nike plus which is where they make most of the profit. Any pair of compatible Nike shoes cost between $80 and $110. Most of Nike market value quality and are more likely to purchase the higher priced shoes. This product is still quite new on the market and has no discount/sale price is available. Since the price is relatively low it is not necessary to offer sales at this point in time, especially since their target market is not price sensitive. Nike’s price gives it a huge advantage over competition. Many of Nikes competitors mentioned in the ‘Product’ section sell for about $300. There are some cheaper alternatives; but then the consumer would be better off just to get the Nike plus. Place In order to insure the success of any of product it carries, Nike, like any other large company, must distribute its product in retail locations most conducive its consumer’s lifestyles. With over 25,000 retailers in the United States alone, Nike already has strong, vast, and established channels willing to carry its products. Nike has its own retailers called â€Å"Niketown†, are currently in over 160 countries worldwide and also distribute their product online at nike. com. Nike+ specifically is now distributed throughout North America and Europe through retailers; however anyone can purchase the Nike+ product online, through nike. com/nikeplus. The intensity of distribution is just as intense as many other running shoes in Nike’s product line and can be found at any typical Nike retailer. Promotion The main usage of promotion done by Nike in order to promote it’s sub-brand Nike+ is advertising. Nike utilizes television advertisements specifically. They do this because it allows them to reach a large amount of potential consumers in order to promote their brand. Nike looks to convey a powerful message about physical fitness as they advertise Nike+. Nike+ advertisements promote a fun and effective way to maximize the potential of your workouts. By doing this they capture the serious runner looking to improve on the effectiveness of his or her workout, but also the casual runner just looking to better enjoy the experience. Evaluation of Marketing Plan Nike has done an excellent job of excecuting their marketing plan. Many people are not aware of the Nike plus. However, Nike succeeded in creating awareness for the people they where targeting. They clearly identified their target market and pushed the advertising on them rather than wasting money on people who will not purchase the product. Because of Nikes already strong customer base they got away with not doing advertising on massive scale. This also adds to why they where able to keep the price low for the product. Nike should have priced the Nike plus higher. Their target market has little price sensitivity and they would have been willing to pay a higher price. Then after 6 months they could have lowered the price to what it is now ($29). Nike branded the product perfectly. Gave it an image of being something that’s bigger than everything else, which is where the online community comes in. 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