The Scarlet Letter and The Young Goodman by Hawthorne

The Scarlet Letter and The Young Goodman by Hawthorne Introduction Nathaniel Hawthorne wrote two stories by the title, â€Å"The Scarlet Letter† and â€Å"Young Goodman† in which he displays his authorial voice by mirroring the societies from their dark ends as shown by the puritan cultures. In â€Å"The Scarter Letter,† Hawthorne employs psychological fiction to display the innate evilness of human beings (Johnson 75).Advertising We will write a custom critical writing sample on â€Å"The Scarlet Letter† and â€Å"The Young Goodman† by Hawthorne specifically for you for only $16.05 $11/page Learn More On the other hand, â€Å"The Young Goodman† is a story that revolves around wickedness that exists in the society and the role of characters in discovering these truths. Although the two stories vary in setting, the author uses similar thematic representations in portraying his concerns about the nature of the society during this moment (Johnson 75). In this paper, my ana lysis seeks to explore the similarities and differences between the two stories. Further, the analysis shall exhibit how the author succeeds in asserting his themes. Discussion Nathaniel Hawthorne’s â€Å"The Scarlet Letter† primarily consists of characteristic imagery, which tends to represent the underlying nature of the characters as well as events relevant to the thematic concerns of the text (Stubbs 1440). In this authorial piece, the concepts of light and darkness serve as a constant source that carries greater influences to the plot of the text in its entirety. These literary devices employed by the author succeed in underpinning the general imperative of creating images and color inherent in the Scarlet letter (Johnson 75). The idealistic choice of light in this piece of literature highlights the characteristic intentions and thought structure of the characters together with their intrinsic qualities as depicted by the author. The application of imagery and sym bolism in this piece of work begins with symbolization of the Old general depicts the reawakening of the characters upon being motivated by the actions of the other person. The narrator in the Custom House asserts through recall the significant image created in his mind by saying that those he worked with regarded him â€Å"in no other light† other than smart and sensible staff. On the other hand, darkness as a descriptive device qualifies in demonstrating the characters as evil (Stubbs 1440).Advertising Looking for critical writing on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, a change in the characteristic behavior of Hawthorne’s characters accompanies the change from darkness toward the light, which enhances the understanding of the nature and degree of transformation taking place from within the confines of the society. The red color as cited repeatedly in the text with its applic ation in the letter depicts the society’s condemnation of the evilness of Hester (â€Å"The Scarlet Letter† 59). In Goodman, the story takes us through a rather mysterious path full of wickedness in the puritanical society. In this story, the author clearly defines the thin line between goodness and evil, hence giving an impression of creativity (â€Å"Goodman† 36). In â€Å"The Scarter letter,† the author paints the presence of sin not in the literary forests, but rather in the symbolic image portrayed by Hester (Stubbs 1440). The other similarity that embodies both stories lies in the plot setting where woods appear in both. It is through the journey within and through these woods that the value and behavior of the characters come to change. The innate isolation feature of the protagonists in both stories depicts the author’s ability to demonstrate how the two separate worlds discriminate its people by condemning them to the lasting pains ( "The Scarlet Letter† 59). Goodman spends his life secluded from the rest and similarly Hester carries a symbol for that represents her suffering and humiliation so proudly as though it was a medal. These ironical representations displayed by Hester in carrying herself around with the symbol as an act to demonstrate to the society clearly affords a vivid comparative analysis of various sides of the society such as evil and good. Conclusion In this analysis, the critical study indicates that although the two stories differ in numerous ways, they all work to demonstrate how both characters remain on an emotional trail toward discovering their identity in terms of strengths and weaknesses. For instance, although Goodman finally discovered the inherent wickedness beholden by a man, he achieved in returning with him the knowledge and acceptance of the existence of sin (Stremberg 274). In all the works, the authors have managed to paint their characters in ways that portray their act ions and the resultant effects that arise thereof. Hawthorne’s depiction of women as the victims of masculinity in the society vividly gain evidence in the case of Hester as she swallows the charges for the sin she never committed. In leveraging the male characters from their real contribution of the evil in the society merits a connotation of darkness existing within the confines of the society at the expense of the less privileged in the society (Stremberg 274).Advertising We will write a custom critical writing sample on â€Å"The Scarlet Letter† and â€Å"The Young Goodman† by Hawthorne specifically for you for only $16.05 $11/page Learn More The author demolishes the worth of females in the heavily puritanical society through Hester as the female protagonists carrying the connotations of invaluable people with no place to occupy in the society. Although the two pieces have followed completely different paths in their quest to achie ve the authorial themes, they all compare well in terms of the ability of the authors to display the ultimate discovery of the nature and place of different people in the society, and their role in shaping the minds and perception. Hawthorne, Nathaniel. The Scarlet Letter. New York: Penguin, 1986. Print. .Young Goodman Brown and Other Short Stories. New York: Courier Dover Publications, 1992. Print. Johnson, Claudia. (1995). Understanding the Scarlet letter: a student casebook to issues, sources, and historical documents. New York: Greenwood Publishing Group, 1995. Print. Stremberg, Maria. â€Å"Hawthornes Black Man: Image of Social Evil†. The Explicator 67.4 (2009): 274-275. Stubbs, John C. â€Å"Hawthorne’s ‘The Scarlet Letter’: The Theory of the Romance and the Use of the New England Situation.† PMLA 83.5 (1968): 1439–1447.

College Application Essay

College Application Essay A college application essay is a subtype of a reflective essay. A  college application essay  is a subtype of a reflective essay. It is similar to reflective essays because it requires its author (i.e. the applicant) to tell the application committee about himself or   herself, describe his or her inner world, tell how a significant person or an event has impacted him or her to contributed to his growth as a personality – and do it all within 500 words or less. The five hundred words of a college application essay can make a difference in the decision process, so this is a task that has to be done right the first time. Your story should sound natural while being convincing. If you are serious, write in a serious tone; if you have a good sense of humor, insert a joke here and there – the main point is that your college application essay should sound neither too grave nor too funny. Top 3 Tips on How to Write a College Application Essay   TIP 1. Use of quotes and wise sayings is generally discouraged. Speak in your words, not someone else’s.   TIP 2. Don’t go too deep into philosophy, make your essay simple and easy to understand. TIP 3. Keep it simple. Try to use simple sentences; avoid making them too verbose and unclear. The general rule of thumb is – in your college application essay you should: write naturally; explain the process of your personal growth; tell how an event or a person has affected and changed you; how you can contribute to the teaching institution. At many competitive colleges, the college application essay is a very important part of the application process. The college application essay gives the application committee a chance to know the applicant a little better and gets insight that may not be available elsewhere on the application. COLLEGE ESSAY Yet understandably, high school students frequently have a lot of questions about the college application essay. How should I get started? What should I write about? What are colleges looking for? In what format or style should I write? We have got resources to help you answer all of those questions and to guide you through the process of putting together a great college application essay. 7 Steps You Should Take  to Write a Stunning Essay Step 1.  Be prepared Before you start the essay-writing process, learn everything you can about the college application essay. Step 2. If possible, meet with someone Schedule a meeting with your guidance counselor, if you have one, to talk about what essays you will need to write and how to approach them strategically. If you do not have a counselor, or he or she is unlikely to help with the essays, you should look at some college application (including the common application) to give yourself an idea of what you are up against. If you are thinking about hiring an outside application consultant or essay assistant, we suggest you order an essay with us, so that you can also get help with the brainstorming process. Step 3. Find a topic This is arguably the most important part of the essay-writing process. Your topic selection will say a lot about what is important to you  and will determine how meaningful, interesting, impressive, and intimate your essay can be. Step 4. Think about essay planning and essay structure Once you have got a topic, you need to decide how you are going to set up your college essay. Some of this may come as you write, but it makes sense to have a plan before you start writing. Step 5. Write your first draft Once you are ready to write and understand how you are going to approach your college application essay, the next step is to actually write. Let your creativity run the show, but do not forget about the basic principles of good writing. Put a draft down on paper and see how you do. If you are happy with it, and you have time to spare, you should probably put your college application essay in a drawer for a while and forget about it. This will help you have a fresh perspective when you are ready to revise and edit. Step 6. Revise and edit However good your first draft may have been, it should get a lot better with some serious revision. Pay attention to grammar, usage, and punctuation, of course, but do not forget to look at the content and other, more substantive, issues. If anything in your college application essay does not strike you as great, work on it until it is! Step 7.  Get some essay writing help! Whether or not you are going to use a guidance counselor or outside counseling service, you should get someone to look over your essays preferably someone who is a great writer and has some experience with the application process.

Business Plan Essay Example | Topics and Well Written Essays - 750 words - 2

Business Plan - Essay Example In the global market, computer and mobile demand has grown higher while in the local market, the demand is reducing. The Europe market has portrayed a more friendly environment and the hope for business development. Competitive analysis Being a new company in the market, Webcore has experienced a lot of competition from companies that sell computing products. The main competitors in the market include dominant companies such as Global Business Machines, Micro-Tech and Advance technology. The main strength of these companies is that they enjoy a good reputation for having built their name of the years. In addition, the companies have more than five products while Webcore has only two products. The ability of these companies to differentiate in the market have given them an advantage over Webcore. However, just like any other companies they are already feeling the pressure of competition within the market. However, while Webcore still has the opportunity to grow, these companies have r eached their optimal stage of the business cycle and are in verge of entering business recession. Webcore has the opportunity to penetrate deeper into both the local and international market, and to launch new products in the industry (Rhonda, 2003). The threat that exist in the market is the high number of new companies that they are entering the market and more expected in this financial year. Target Market and Customers Webcore has laid plans to satisfy its short term goals by expanding its market segment and creating new distribution channels. To extend its geographical scope, the company is going to establish a new branch in California to target the growing demands of computers in this city. In New York, there are plans to open new distribution channels in this city to target the high demand for Pro-book computers in this city among the middle level customers (Rhonda, 2003). Plans are underway to establish partnership with Whole Stock distributors in New York to develop a new c hannel for its products. It is expected that this move will optimize the sales in this country and hence increase the company marginal profit. Secondly, the company is establishing an on-line selling platform where customers can register as members and order their products on-line. Product or Service Line Currently, the company two main products include Webcore Pro and Webcore pro-book. The company intends to differentiate by investing in non-computing products whose demand is growing in the market. With introduction of printers and mobile phones in the market, the company aims at attracting satisfying the demand for these products that seems to grow each year. At the same time, the company intends to increase its production of Webcore Pro computers that seem to be attracting more customers into the business as compared to the Pro-book. Advertising Plan Webcore has laid strategies to roll out its products by investing $1000 in advertisement in the television media and newspaper. The expectation of this program is that the public will become aware of the products and services that Webcore will be offering during this financial quarter. The company advertisement will appear on the newspaper at least twice every week to allow and each day on all television service providers. By ensuring the public are aware of the products, the company will expect more buyers this year than any other years when little advertisement was evident (Rhonda,

J.S. Bach's Cantata 91 Essay Example | Topics and Well Written Essays - 1000 words

J.S. Bach's Cantata 91 - Essay Example It will be shown how Bach used the different orchestration techniques to illustrate the differences of emotion and the development of the life of Jesus. There are the use of voices, instrumentation and the use of the words of the Cantata to bring this beautiful piece together. The words of the Cantata were taken from the writings of Martin Luther. In the 16th century, he based his liturgical melodies partly on melodies from the middle ages in the 14th century. It is not known who wrote some of the hymn. One must note that Germany was not a Catholic country. The leise or (hymn) "Gelobet seist du Jesu Christ" was used to replace psalm chorals before sermons at Christmas time.(www.bach-cantatas.com So it was an appropriate title for Bach to use. Bach uses three of the verses. "Jesus was born as a human being and became the Son of God. He is eternal as he is humble as he was born from flesh and blood. We should thank him eternally." He adds an additional 2 verses at the beginning and end (2,3,2). The cantata tells a story of Jesus birth thus the Christmas Cantata. There are 6 movements but 7 verses. Each movement is attached with the use of Kyrie Eleison as the last phrase. The orchestration is typical for his Cantatas - chorus, strings, 3 oboes, 1 bassoon, 3 trumpets, continuous and 1 oboe de cacia) The use of trumpets and oboes was to give contrast to the voices in color, texture and tonal variation. The beginning is a time of praise and joy with the birth of Jesus. In the Overture, there is an long instrumental introduction. The opening choral sings "Gelobet seist du Jesu Christ". The instrumentation introduction is intertwined with the choral. This differs from the heavy choruses of composers like Handel in the Messiah. The horns intertwine with the strings and the voices to show the joy of the birth and Mary and the angels. The choral sings a three note motif which is then used to unite the Cantata The first part as other verses end with the common use of Kyri e Eleison or in German Kirieleis (Our Lord). The 2 techniques are used to join the movements: the use of the Kyrie Eleison and the second point is the music technique of using a motif which is first introduced by the choral in the first verse and then used to join each of the verses. In line 4 and 5, it is used by the choral. The second movement is sung with a soprano recitative answered by a soprano choral (4 out of the 5 phrases) showing Jesus, the son of God is still in bodily form. The strings are used with the continuous only. Bach joins the last phrase with the word Kirieleis to be sung. Jesus has divine power. In the composition, accompanied recitative movement is used in and this is because we are able to get the emotions that are relayed and also the tonal variation are able to depict the support to the song and also the different voices that are used shows and proves that it is not dry but accompanied recitative. The three note theme is carried on by the strings. The third movement start to give form to the Cantata: instruments, recitative, instruments. The oboe introduction will trills and the bassoon are used as an accompaniment. The tenor comes as a solo but sings with the instruments. The constant movement of the instruments gives life. Jesus is maintaining life from Mary in the manger. The three note motif is repeated by the bass but the rhythm is jumpy. Is he the son of

Globalization and genocide Essay Example for Free

Globalization and genocide Essay The twentieth century has seen a lot of inventions come into being, from the invention of the engine, to the manufacturing of airplanes. Then there came the aspect of globalization. The world that was so large started shrinking on a daily basis until finally, borders seemed to have evaporated into thin air even between continents. Today, a person may be in London in the morning and in the evening he is in Washington. Communication has also been made easier and more efficient in such a way that you can talk to a person who is thousands of miles away, as if you are talking to the person next door. The world has become a small community. Successes and failures However, there are shortcomings that have come with globalization. Lechner and Boli (2004) in their book The Globalization Reader argues that while there has been shortcoming of globalization because of the strain it has exerted on the environment thereby degrading it. While the countries all over the world have been working to see their economies develop, this has been at the expense of the environment. One of these causes of environmental degradation according to their argument is the destroying of the natural environment. Large tracts of forest covered land are destroyed each year leaving the land bare and in a few years no longer unproductive. This, they argue, is not the only cause of environmental degradation. Another cause is the releasing of harmful chemicals into the environment. Example is the Chernobyl nuclear accident. After this accident, there were many nuclear substances that were released into the environment and over the years have caused cancer. Fossil fuels have also contributed greatly to the destruction of the environment. While these have provided fuel for industries, carbon dioxide emissions has been on the rise thereby causing global warming. Are there ways and means to reverse the current trends of environmental degradation in order to make secure our future? However, despite all this destruction, there has been an effort to try and slow down if not to completely stop the rate at which the environment is destroyed. Whereas the governments have not been keen enough to conserve the environment, Lechner and Boli (2004) argue that there are environmentalists who have rallied for conservation of this precious environment. In 1992, Rio de Janeiro Declaration on Environment and Development proposed that, for a meaningful development to be achieved, environment conservation must come first. There are also who have argued that for environment to be conserved especially in poor nations, the rich nations must cancel their debts since the small governments spend all their earnings paying debts at the expense of local development, thus forcing it people to solely rely on an already deprived land hence furthering the effects of environmental destruction. Others have used all their minerals on debts without caring much on the effects this has on the environment. There are also organizations that were formed to champion for the protection of the environment. Their call is on the political class to make their priorities right by spending less on military and more on environment protection, not just for this generation but also for future generation. Issues of poverty have been cited as the biggest enemy to the protection of the environment. An example is of Mau forest in Kenya. While this forest has been the water catchments and the source of many rivers in Kenya, it faces the danger of being destroyed because of human activities. At the moment, part of the forest has been inhabited by people who are poor and therefore not willing to move out. The government of Kenya on the other hand is also unable to settle these people elsewhere since it doesn’t have resources. The neighboring nations namely Uganda and Tanzania face the same plight as Kenya and cannot help the Kenyan government yet these rivers drain in Lake Victoria which is shared among them. These activities that have affected a nation environmentally do not affect just one person. The Mau forest in Kenya is a good example. If the future of Mau forest is not solved, eventually, Egypt which doesn’t even border Kenya will be affected since it depends on water from Lake Victoria through river Nile for its irrigation. Human beings faced the danger of extinction on a daily, more so from environmental degradation. Nevertheless, it is possible to have a better world. A world where pollution is controlled and excellent environment that is not contaminated is the ultimate choice for everyone. There have been meetings called by different people all over the world to fight for the right to live in a non polluted environment. An urge to have those that are considered the minority in the society to participate in the process of policy making has been on the rise. Is it possible, when we are united together as a people, to fight for our environment? Genocide The effects of globalization have not been felt in the environmental circle alone. Social life in many places throughout the world has been altered because of globalization. According to Gellately and Kiernan (2003) examines the atrocities that have been committed against humanity, some among them committed by the ‘civilized’ as they championed for globalization. For example, there were mass murders that were committed at Guatemala, sponsored by the US government. In this revolution, the Mayan community was massacred and the world kept mum. Even when as a commission to investigate these events was setup, their report did not reveal the motives behind these killings, and the people behind it. The Mayan people are not the only ones that have been affected. Yugoslavia in 1991 faced genocide whereby a minority group was targeted and massacred. Politics and cruelty has been the order of the day. Politicians have been known to use people to get into position and then turn against these people. These acts of brutality are yet to end. Societies throughout the world still experience mass murders in their midst. Technology, which is supposed to ease the way life, is now being used against people. US is not spared either. September 11 attacks proved that people are willing to go all the way to destroy others. While we may toy around with the idea of whether to reevaluate our stand towards globalization or not, we must always remember that a time is coming when we shall not enjoy the relaxation our beaches offer us as we do today. At that time, there will be no trees for our wildlife and therefore no rain. For countries in Sub Saharan Africa, this will mean that there will be no food since these communities have always depended on rain for their agricultural activities. Just as a reminder, that time is already at hand. We are already seeing the effects of globalization on our environment. Yet, the question we ask ourselves is, ‘Are we ready to shove the idea of globalization beneath the carpet and look for a new alternative? ’ Some of the greatest crimes against humanity were committed at a time when we considered the world to be on a highway to becoming one community with no barriers. That was in the mid 1990s, a genocide that left many dead with many other maimed. Yet, the global community never spoke a single word until it was all over. According to Gellately and Kiernan (2003), these acts of brutality have often been sparked by oppression through the years by those who are powerful. After many years of oppression, those who have been oppressed pour their anger on those who are helpless and vulnerable and therefore cannot defend themselves. In the end, we witness the kind of crimes like those that happened in Rwanda (p 375). We cannot also ignore the fact that technological advances in warfare have also been the cause of genocides in our communities. Cases in point are the Nazis in Germany; the use of poisonous gases against the Kurds in Iraq; the September 11 attacks on US soil. These have all employed the use of technology to perpetrate crime. Thus, the globalization that was supposed to bring us together has also been the source of death and segregation in our communities. Are we as human being going through a transition that is changing us for the worse i. e. turning us against each other? Is globalization therefore the cause of genocide or a solution to eradicating genocide in the current world? Are we our own enemies? References Lechner, F Boli, J. (2004). The globalization reader. New Jersey, USA: Published by Wiley-Blackwell. Gellately, R. Kiernan, B. (2003). The specter of genocide: mass murder in historical perspective. Cambridge, UK: Published by Cambridge University Press.

The Homeless in America :: essays papers

The Homeless in America " I never imagined that I would be homeless." Although I have read this statement made over and over again, the facts behind it remain astonishing. The facts are that there are millions of homeless in America today. Many of these people had no choice but to become homeless. Economic problems such as being laid off work, or the rise in the cost of housing had lead people to live on the streets. Many of the homeless are women that have become divorced or have left home because of physical abuse. These women have no education because they have not been given the chance to go and get the education that it takes nowadays to get the job, so they are forced to live on the streets. They have no family to help them and they are left with no other choice. People with mental illnesses also become homeless quite often. These people are incapable of handling the stress of living on their own. These people get kicked out of their homes and are to ashamed to go to their families because of their illness, so we see them on the streets struggling to stay warm. Teenage mothers are also forced to live on the streets because their families will not help them. The fathers are not there and that forces them to live on the streets. So they must resort to prostitution to pay for the food that their young ones need to stay alive. There are many other people that become homeless for many different reasons. Some of these people can not help becoming homeless. Some of these people are the illegal immigrants that come here from other places to get a better life but end up not having enough money to make it in this hard world that we live in. Teenage runaways have different reasons for leaving home but all have the same reason for becoming homeless. They simply just do not have enough money. Others are drug and alcohol abusers and disabled people. With this list of people there must be some way that we can help these people. There has been many programs that have been available to help these homeless, but only have only succeeded in the short run and have failed in the long run.

Managing Workplace Performance (Verizon Communication INC)

The balanced score card was a measure taken by the Human Resource department, towards assessing the quality of their own operations. The head of marketing J. Randall McDonald thought of referring to the framework for the Balanced Score Card (Datar & Epstein, 2001), as set by Kaplan and Nortan in their book, to assess the performance of the HR and both in term of quantitative and qualitative measures. Implementation: The implementation of the balanced score card approach, for the performance measurement, was strategically implied by GTE. The HR department outlined five factors to categorize the measure to be included in the score card. They were (Datar & Epstein, 2001); Talent: To invest and advocate in a diverse and talented workforce. Leadership: Groom the prospective leaders, assess their contributions and attributes. Holding them responsible and giving them incentives for tasks accomplished. Customer service and support: Train the customers with the complete knowledge of the company’s products and services. Foster a customer-oriented approach. Organizational integration: Establishing healthy relations with the internal customers/employees and supporting the free flow of information. HR capability: Investing in the necessary technologies to improve the productivity of the employees (Cascio, 2002) and assess the performances of individuals for job rotation and enrichment. To develop certain performance measures, for the balanced score card, the HR department formed a team named ‘PMA’. This team was responsible for assessing the overall situation and categorizing different developed as well as suggested performance measures under the five categories defined above. The feedback from the presidents of the different divisions of the company had a huge amount of questions gathered to be answered. These questions involved issues regarding (Datar & Epstein, 2001); The competencies of the workers Placement of workers at the correct job GTE’s concerns towards encouraging g a participative environment Productivity and efficiency of the Human resource of the organization Cost effectiveness of providing services to customers Cost of employees’ turnover Employees’ reward and compensation scheme Justification and Cost-Benefit analysis of the investment in the HR by the company Some of the questions posed in ‘Exhibit 2’ (Datar & Epstein, 2001) which seem superfluous are; Are we investing in growing our HR? Of course they are, in fact that is the reason why they initiated to develop such a scorecard. Are we using technology to improve HR efficiency? Yes, the company is already investing and employing technology in improving the work performance of its employees. Some of the questions that should have been included are; How can the company ensure that employees really get the advantage of the investments done on them? How to make the employees realize that the company really cares for their development? Are we recruiting the right people for the company? What makes the employees, existing as well as prospective, to fit in the company? The number of existing as well as prospective employees should always be balanced against the revenues. However, the non-financial measures also play a vital role in the assessment of the performance of the employees. As per the works of the authors Christopher D. Ittner and David F. Larcker, the activities performed should be directly linked to the operations, productivity, costs (reductions) and revenues of the company; when linking the non-financial measures with productivity and performance of the employee(s) special care should be taken (Christopher & Larcker, 2003). Making inefficient use of controls to measure employees’ performance might instead lead to employees and customers’ dissatisfaction. As identified by the two authors, Ittner and Larcker, out of the four mistakes GTE was making the ‘First’ and the ‘Third’ one. First Mistake: Not linking measures to strategy. By developing the scorecard, the HR only attempted to justify these investments against the short tem incentives such as increase in sales and/or productivity. However they did not analyzed, at any stage, whether there move was consistent with the overall corporate strategic objectives (Gareth & Charles, 2005). This can be proved by the forecasted increase, by the managers, in the revenues from 1997 through out till 2006 at 10% per annum. This seemed ridiculous when the figures of high employees’ turnover and low customer retentions were revealed. Third Mistake: Not setting the right performance targets. Mr. MacDonald needed to have set the right targets to be achieved by each individual that he hired, trained and placed within the organization. When defining their roles and responsibilities, Mr. Randall should have taught the workforce to better understand their targets in correspondence with their positions. Conclusion: Thus in the end we can say that GTE, despite being the largest local landline telephone provider in the U.S., had the difficulties with its employees, which are an asset to any company. The company should exercise a more participative approach, to be successful. It was estimated, as per the article, that 1% increase in the Employee Engagement Index (EEI) reflected a direct increase of 0.48% in the level of customer satisfaction, which is a positive result. References Datar Srikant & J. Epstein Marc (2001) Verizon Communication INC, Implementing a Balanced Scorecard: Harvard Business Review. D. Ittner Christopher & F. Larcker David (2003) Coming Up Short on Nonfinancial Performance Measurement: Harvard Business Review. Gareth R. Jones, Jennifer M. George & Charles W. L. Hill (2005) Principles of Management.: McGraw-Hill Cascio Wayne (2002) Managing Human Resources: Productivity, Quality of Work Life, Profits: McGraw-Hill/Irwin

Firefighter Employment Scenario Essay

Based on the fact that Doug and Sam earned the first and second highest test scores, is it a reasonable assumption that the city of Davis will add Doug and Sam to the certification list? Yes Why or why not? With the top scores on the exam, they should be first in line for certification and an opportunity to interview for the position in question. Can the City successfully defend itself on the basis of â€Å"disparate impact?† No Why or why not? Doug and Sam had the top scores on the certification exam. This does not automatically make them promotable, they would still have to go through the interview process just like any other candidate. The city could have easily certified additional members of minority groups in addition to Doug and Sam. Since they were the top performers they should be on the list, this could be a case of reverse discrimination. Under what circumstances may racial discrimination be proved by â€Å"disparate impact?† Disparate impact according to the book occurs when an employer discriminates against an entire protected class (Cheeseman, 2013). It would be difficult to prove disparate impact, because the city has the ability to accept multiple applicants and certify more than just two slots.

Impact of Migrants on British Economy The WritePass Journal

Impact of Migrants on British Economy Introduction Impact of Migrants on British Economy IntroductionConclusionRelated Introduction Historically Britain has been economically dependent on migrants to maintain itself as a leading world economy.   Labour shortages in Britain were often a problem for capitalists, hence migration was encouraged.   However from the onset migrants who tried to improve their economic and employment status, often suffered prejudice and were deemed biologically inferior.   Ã‚  Classic examples were Irish migrants who came to Britain to escape political unrest, this marked the start of Irish immigration, â€Å"which was connected to economic change, urbanisation and class formation in British society† (Solomos 2003: 37).   According to Reeves, 1983, Rich, 1986 and Brody, 1998, â€Å"Images of the racial or cultural inferiority of the Irish were based not only on particular ideological constructions of the Irish but also on the definition of Englishness or Anglo-Saxon culture in terms of particular racial and cultural attributes† (cited in Solomus, 2003:39).   Likewi se these ideological constructions were also imposed on Black communities; both racial prejudice and discrimination were common.   Britain had colonised the world in particular Africa in order to maintain economic power, and in the process had exploited its people in the slave trade.   White’s behaviour towards blacks was cruel and brutal, sheer physical force was used to control them, Black people were regarded as subhuman.   In order to justify the treatment of these newly colonised groups of people, supposed scientific racial theories were developed by scientists such as De Gobineau (1816-1882).   De Gobineau drew upon Charles Darwin’s work (1809-1882) who proposed a theory of evolution, occurring by the process of natural selection.   Darwin theorised that, â€Å"The animals (or plants) best suited to their environment are more likely to survive and reproduce, passing on the characteristics which helped them survive to their offspring† (see:www.  Ã‚  Ã‚  Ã‚  Ã‚   ).   However Darwin’s theory was never intended to influence theories of ‘race’, nonetheless De Gobineau took it upon himself to adapt it to the human race.   He argued that, â€Å"Humans are separated into noticeable ‘races’ which are innately unequal† (  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   ).   In addition to this, â€Å"Gobineau noted the superiority of the white race above others who had no chance to improve themselves through social organisation because they were somehow programmed to be inferior† (  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   ).   He concluded that there were three different races â€Å"white (Caucasian), black (Negroid) and yellow (mongoloid).   But most significantly he claimed that, â€Å"the white race was superior to the black race.† (Giddens, 2006:485).   The inferior characteristics that Europeans bestowed upon Africans; enabled whites to maintain power over the black race. However by the late 1800’s new economic changes were occurring, the slave trade was finally abolished owing to public outcry.   Britain’s economy of agriculture was superseded by an industrial economy, funded by the profits of the slave trade.   This era described as the ‘Industrial Revolution’ was one of invention, enabling items to be produced on a larger scale.   Whilst Industrialists profited from this new economy, socioeconomic factors of the new working class had become a cause for concern.   Many workers had moved from the peripheries in search of work, they expected to find a better quality of life.   However on their arrival they found overcrowded living conditions, long work hours and poverty, the distinction between rich and poor was apparent.  Ã‚   Towns such as Liverpool which had been significant in the slave trade had now been outmoded by the ‘Industrial Revolution’.   Whilst manufacturing had a positive effect on B ritain’s economy, Liverpool’s geographical position was no longer appropriate.   Social problems were more severe in Liverpool owing to a larger population, enhanced by migrants and their descendants.   It was proposed that growing migrant communities were the cause of social problems, although there was no evidence to suggest this.  Ã‚   Harris argues that, â€Å"Social decay was supposed to be connected with the presence of a ‘Negro’ population†¦and so on who constituted an almost insignificant percentage of the population of the sea-port towns† (Cited in Solomos, 2003: 44). This was set to change as post war Britain witnessed an increase in Black communities.   â€Å"In 1945, Britain was recovering from the Second World War and was in need of immense reconstruction† (Lavalette Pratt, 2006:91).   Reserves of labour power, usually of White European origin were exhausted,  Ã‚   â€Å"They (White Europeans) were given preference over Commonwealth citizens because, among other reasons, there was considerable prejudice against the recruitment of black colonial workers† (Small Solomos, 1994:284).   Nonetheless it was general consensus between the main political parties in Britain, that the Ministry of Labour should exploit commonwealth immigrants as labour reserves.   Ã¢â‚¬Å"The result was for Britain, a unique scheme, with the British State undertaking to meet all the costs of recruitment, travel and repatriation on behalf of capitalists who were short of workers† (Solomos, 2003:50).  Ã‚   Decolonisation assisted Black coloni al immigrants to migrate to Britain, high unemployment and inadequate welfare assistance in their countries of origin, gave them natural aspirations to migrate. Black migrants were able to enter Britain via the ‘British Nationality Act of 1948’; allowing any person who had resided in the British colonies, to live and work in Britain.   Furthermore South Asian communities including Indians, Pakistanis and Bangladeshis entered Britain, East Africa had gained its independence and those who held British passports fled to Britain to avoid political unrest.   On their arrival in Britain the majority of immigrants shared similar experiences in forms of racist practices.   â€Å"Stigmitisation,inferiorisation,exclusion and/or discrimination in arena’s such as employment,education,housing,media,the criminal justice system, immigration apparatus, and the health services† (Brah,1996:97).   These forms of institutional racism would eventually lead to solidarit y, between different racial groups in their fight for equality. In 1958 ‘race’ riots occurred in Nottingham and Notting hill, Black immigrants were held responsible for riots.   Black communities were used as scapegoats by the media for social unrest, â€Å"The media denied that the unrest was not the result of racism and instead attempted to criminalize the unrest, by claiming it was the product of a ‘black’ criminal underbelly within society† (Solomos, 1988; Gilroy, 1987, cited in Cole).   In 1959 the Conservatives were elected into government and sought immigration controls to limit the flow of immigrants entering Britain.   In 1962 the Conservative government implemented the ‘Commonwealth Act’; this was intended to achieve the desired effect of restricting the flow of immigrants.   In effect â€Å"this piece of legislation was racist it removed the right of entry into Britain from all British passport holders, who did not have a parent or grandparent born in Britain† (Miles Phizack lea, 1984:60).   In 1964 Labour won the General Election and had promised to rethink its strategies on immigration.   Consequently in 1965 they implemented the ‘Race Relations Act’ to appease previous racist legislation, protecting existing immigrants and prohibiting discrimination on the grounds of colour, race and ethnic origin. Furthermore the policy of ‘Assimilation’ was introduced by the government to prevent immigrants from feeling excluded.   It was the government’s intention to encourage immigrants to, â€Å"abandon their original customs and practices, moulding their behaviour to the values and norms of the majority† (Giddens, 2006: 497).   Nonetheless many policies which intended to integrate immigrant communities were essentially undermining.   Immigrants would often want to retain their own cultural values; this was perceived as reluctance to integrate into British society.   Assimilation was followed by the concept of integration; British society was educated regarding different cultures. By the late 1960’s, Britain was in social and economic decline â€Å"housing, unemployment and crime was linked by the government to rising immigration† (Solomos, 2003:500).   The number of visible minorities was increasing in Britain; this had not been anticipated by the British government.   Black communities were growing as a result of chain migration and often endured low socio-economic status.     Ã¢â‚¬Å"Immigration served to provide a ‘cheap army of labour’ but access to the welfare services, particularly housing and education, was neither planned for or often denied† (Williams; 1989:7).   Minority groups did not share the same opportunities as white working class,   As Pierson (2001) notes, â€Å"the compromise represented a ‘rapprochement between capital and a white, male, metropolitan and organised working class,’ which had been secured largely at the expense of other groups of workers† (p: 77). Moreover in the 1960’s, the Black community in Britain became more politically aware; they were motivated by the ongoing civil Rights Movement in America.   Britain’s Black communities were able to identify with their American counterparts. â€Å"Black consciousness was rooted in the idea of there being a corporate black history and identity which is accessible only to individuals by virtue of their experience of being black† (Shukra, 1998:41).   Increased political activity by ethnic minorities was potentially a threat to British society.  Ã‚  Ã‚   Problems relating to Britain’s new multicultural society had to be addressed and successive governments enacted measures to combat discrimination.   There were repeated implementations of the Race Relations Acts and Human Rights Acts, to promote race equality and stem the hostility of the White working class. White working class held immigrants for the failure of the capitalist system, as unemployment a nd housing shortages rose.   Politicians fuelled prejudice and hostility towards migrant populations also, Enoch Powell warned, Increased immigration was to blame for †¦Ã¢â‚¬ ¦ their wives were unable to obtain hospital beds on childbirth, their children were unable to obtain school places, their homes and neighbour-hoods were changed beyond recognition for the British population (Lavalette Pratt, 2006:92). This statement was hypocritical as the British government had advertised for migrant workers, to satisfy labour shortages in post-war Britain.   The 1970’s witnessed further economic recession and encouraged Fascist organisations.   â€Å"These right wing organisations adopted a similar style as Enoch Powell by exaggerating a supposed threat to the British way of life posed by â€Å"immigrants with alien cultures† (Brah, 1996: 37). Racism and racial discrimination have been a feature of British society, however original theories of race were no longer held.  Ã‚   theories of race began Early theories placed race as being characterised in relation to the theory of evolution placing importance on appearance. Later, as discussed earlier theories were mainly focused around socio-economic and political context, with the constant notion of ‘us versus them’ with the addition of fear and pollution of disease, as was stereotyped with the Irish. Popular theories such as Marxism and Weberian sociology may be outdated but they provide accounts on the development of the new theories of race, racism and racial discrimination. Robert Miles (1988), a Marxist, states â€Å"on the one hand the need of the capitalist world economy for the mobility of human being, and on the other, the drawing of territorial boundaries and the construction of citizenship as a legal category which sets boundaries for human mobilityà ¢â‚¬  (cited in Solomos and Black, 1996: 9), relates to the potential for global capitalism if migrants are included, but those excluded have problems with citizenship. With reference to race and racial discrimination it can be said that immigrants in Britain faced inequalities that Marx stated in his theory of proletariats being exploited by the bourgeoisie, as the only forms of employment that were available to migrants were unwanted by the dominant white population. Marx described the capitalist society and employment structure, as having no form of social upward/downward mobility. Conclusion Weberian theory consists of class, status and power, with more agency and more possibility of change. Contemporary Weberian sociologists such as Rex and Tomlinson cited in Solomos and Black (1996) integrate both status and party in relation to class by describing the underclass were conceptualised in terms of their disadvantages compared to their white peers. â€Å"Instead of identifying with working class culture, community and politics, they formed their own organisations and became effectively a separate underprivileged class.†

Content Calendar Template Backed By Data - CoSchedule

Content Calendar Template Backed By Data More consistency. Better frequency. Clearer organization. Those are the exact things an overwhelming majority of you told us youd like help with for your blog posting schedule. I can see how those things are at the top of your list  because problems in those areas prevent you from building  the audience you need to convert into customers. And it sounds like a content calendar template is the perfect solution to help you get out of your funk and focus on launching  your blog and business forward. Well. Here ya go. The Real Problem This Content Calendar Template Will Help You Solve To answer your question of how often to blog,  it'd be all too easy for me to just say, "Hey there, just do a blog schedule of one post per week," and call this post complete. But. I'm a nerd. And I don't believe that every blog is created equal, nor does it have the same audience. So there is no one clear way to answer that question other than to use your own data to help you find the perfect frequency and consistency  that will help you grow. And to do that, we're going to use maths. Yes. Maths. Now, I know you're a creative person and if you're anything like me, you probably loathed any class that had anything to do with numbers when you were back in school. So I'm going to walk you through how often to blog by helping you fill out your content calendar template that will translate your raw data into some super cool insights. When you're done reading this post, you'll know: How often you should blog to reach your goals. How to change your blog schedule to publish super consistently and regularly. How to improve the content you're already creating to reach your goals. How to save time by reworking your older content into your upcoming blog schedule. How to be a data-driven marketer who can  prove that your content calendar is driving real business growth. This is the exact process we've used at to grow traffic to new blog posts by 299%. The idea is simple: Replicate the success from your  best-performing content to improve every new post you  publish. And you can do it, too. Get out your calculators because it's about to rain numbers up in here. (See, I can't even make a good math joke.) Are you having trouble #blogging frequently and consistently? Get your #ContentCalendar template...The Data-Driven Method To Find The Best Blog Schedule Frequency For Your Content Calendar You're about to go through a  few steps with your data. To keep you from becoming overwhelmed, just know that the final outcome of this process will be the exact number of blog posts you need to publish to reach your goals. When you follow these steps, you'll  solve the frequency problem which leads directly into solving the consistency problem. 1. Determine the broad  goal behind  your content calendar. Brainstorm the reasons why you're blogging.  It sounds silly because it might feel  obvious, but the practice will help  you hone in on the right ways to measure your success. For example, let's say you use inbound marketing through your blog  to sell a product. That's terrific! While that's your big picture goal,  think about how your blog can actually contribute to that goal through traffic, email subscribers, and trial conversions. For the sake of this post- and to give you an example to follow through this process- let's say you choose to measure your success through increasing traffic. Judging from  the data you gave us in the Better Marketer Survey, that's  why you blog- to introduce your business to lots of people online. So: I am blogging to increase traffic. Answer This: I am blogging to __________ {#1 reason}. 2. Know how you'll specifically measure your goal. Now it's time to understand the exact metric you'll measure and find the tool that will give you that data. A  robust and free tool to start with is Google Analytics.  The tool will help you track  general traffic metrics and also helps you track your conversion steps for goals like email subscriptions and trial signups. In the case for the example you're following, you can use Google Analytics to measure increasing traffic with the metric of page views. So:  For my broad goal to increase traffic, I'm going to measure success with this specific metric: page views. Answer This:  For my broad goal to  __________ {#1 reason}, I'm going to measure success with this specific metric: __________ {metric}. 3.  Figure out the baseline performance of an average month for that metric. Look at the past several months to find the average amount you receive for that metric. You'll use this data to help you understand how  the changes you'll make in frequency and consistency are helping you reach your goal. For example, if you're measuring page views, take a look at  your past three month's individual contribution to that metric. Then average the three numbers to gauge an average month's performance over the past quarter. So: I'm going to look at how many average page views I got per month over the last three months. Answer This:  I'm going to look at how many average __________ {metric}  I got per __________ {time frame} over the last  __________ {# sample size of time frame}. Now all you have to do is gather the data for your metric and find the average. Use this equation to get started:  __________ {sum of all metric  in the sample} / __________ {# of months  in the sample} =  __________ {average month  contribution}. You just did some math. Very nice. 4. Find  an average blog post's contribution toward that metric. You need a baseline  number from an average blog post. That means that you'll need to review the same metric from several blog posts, giving them all the same opportunity to be successful. In other words, you need to find out  the amount each post in a sample contributed to your  metric within a certain period of time. Back to the example you're following- you need to look at a nice sample size of blog posts (10 at least), and review  how many page views each post delivered in the first 30 days after being published. The 30-day period means each post got an equal opportunity (more or less) to contribute to the metric. So: I'm going to look at how many page views 10 blog posts received in the first 30 days after they were published. Answer This:  I'm going to look at  how many __________ {metric} __________ {# sample size} blog posts received in __________ {# days}. Now it's time to gather the data. Grab your content calendar template and enter in all of the URLs of the blog posts you'll include in your sample, then grab the data for your  baseline time period for each of those URLs. Find the average metric number for  all of the blog posts in the sample by using this equation: __________ {sum of metric from all posts in the sample} / __________ {# of posts in the sample} =  __________ {average post contribution}. 5. Set the  aspirational goal for your content calendar through the SMART process. This is where it gets really fun. :) Now you can actually set  real goals based on data so you know they will be realistically achievable while also helping you shoot for growth. If you set goals before this point, you have no data-driven way to understand how each post you publish will contribute to your larger picture. It would be a guess- which will make your content calendar feel a whole lot more stressful. Anyway, SMART goals, as it were, stands for: Specific: Clearly define your goal through the process you've been working through right now. Measurable: Know how you'll measure your goal. This means knowing the tool you'll use, the exact metric, and the number. Aspirational: Know the baseline of how you're performing today, and shoot for 10x growth. You'll learn a lot more about this in a second. Realistic: You need to be able to do this with  the  resources available to you. Time-sensitive: Give yourself a time period in which you'll measure success. How To Set Aspirational Goals For Your #ContentCalendar Based On Your Own DataThe good news is that you've done nearly all of this  already by  walking through this process right now. It's the aspirational side of things that makes a great goal and  pushes you into continued growth. A good goal is at least 10x growth month over month to keep you focused on projects that will help you truly grow. That means, you'll want at least a 10% month-over-month increase with  your metric. Back to your example: Let's say  you get 10,000 page views a month. 10% more than that is 11,000, so that's your aspirational goal for next month. Do this: __________ {average month contribution} Ãâ€"  1.__________ {% aspirational growth} = __________ {new month contribution goal}. 6. Figure out how many blog posts it'll take to  crush your aspirational  goal. By this point, you know your aspirational goal for your content calendar for next month. Luckily for you, you also know how much each blog post contributes to that metric. So now you can simply add up how many blog posts you need to publish next month to reach your goal. Following your example, let's say an average blog post of yours gets 2,500 page views. To exceed  your monthly aspirational goal of 11,000 page views, you'd need to publish five  blog posts next month (and you can realistically predict you'll get 12,500 page views). Just follow this equation: __________ {new month contribution goal} /  __________ {average post contribution} =  __________ {# of posts needed to reach your goal}. Note: This formula completely leaves out long-tail metrics from blog posts you've published in the past. It is, however, a useful  guide  to help you understand how much more frequently you could blog to reach your goals. Use your best judgment to understand how much more you'll need to publish and remember: SMART goals have to be realistically achievable. You'll learn how to plan your calendar for long-term growth in a second, I promise. 7. Build up your tolerance as you blog consistently. Now, this process will always suggest that you need to publish more content- increase your publishing frequency- to reach your aspirational goal. Like doing anything new, there is a learning curve that  suggests adding more new things to your plate takes a bit longer initially than after you master the craft. You know those marathon runners? They don't start out by running 26.2 miles on their first day. They train themselves by running  shorter distances to build up the tolerance to make it all the way through the marathon. They're strict on their running schedules and commit to success. The secret to #blogging success? Commitment.You need to have a similar commitment  with your content calendar if you're going to experience 299% more success than you are today. And that also means you need to schedule time for yourself to build up your publishing endurance. Back to that example: Let's say you normally publish four new blog posts that each earn 2,500 page views a month- one every week that bring in a monthly total of 10,000 page views. To reach your aspirational goal of 11,000 page views, you'd like to publish five  posts next month.  That means you'll publish one extra post next  month  to exceed your aspirational goal of 11,000 monthly page views by actually hitting 12,500. See how that works? Plan  content in your calendar so that you can build up the tolerance to publish much more content: After you  successfully publish your extra content, reflect on the process by asking yourself three simple questions: What went well? What went wrong? What could I improve next time? Constant iteration and improvement will help you build up your publishing endurance to help you increase your blogging frequency while also sharing content regularly and consistently. Replicate The Success From Your Top 10% Content To Reach Your Aspirational Goal But what if you don't want to publish more content, but rather, get more results from every blog post you plan to publish? It's totally possible. You've probably had a post or two hit it out of the park. So wouldn't it be great if every post you wrote from this point forward had the same success? It's a question we asked ourselves at and figured out the process to help us strategically choose content to create that we know you'll dig to help us reach our goals faster and make the effort of writing a blog post pay off that much more. And, it's a process you can do with your content, too. How? You ask. Well,  allow me to show you step by step. 1.  Make a list of every post you published in the last nine months. Whip out your content calendar template and create a list of  every one of your blog posts' URLs from  at least the past nine months. You can go longer if you want- the point is to get a large  sample. 2. Ask yourself four questions to  grade your gut. Critically think about what makes a successful blog post on your site. For this exercise, I scrutinized content and came up with four categories I felt made our content successful.  You can start with these questions for your blog, too; or if you feel there is something else unique about your blog that makes your content successful in a different way, swap  out a question. Keyword: Successful posts target a keyword and are optimized to rank well for that keyword to continue bringing in long-term traffic from an audience who often  doesn't already know you. By optimizing your content from the get-go, you continue getting traffic and building your audience well into the future without additional promotion. Question to ask yourself: Was the keyword well-chosen (for search volume and difficulty) and optimized throughout the post to help me get long-term traffic? Topic:  Next, successful blog posts connect the keyword people use to find your content into the angle or unique value proposition for a problem they'd like to resolve. This shows your audience- even newcomers- that you're deeply in tune with their challenges and you're dedicated to helping them  overcome their hurdles. Question to ask yourself: Was this a topic my readers would be deeply interested in learning more about? Research: Successful content backs up its claims with thorough research that proves why your advice is credible and worth following. Your credibility will  build a following of readers who keep coming back. Question to ask yourself: Was this post deeply researched to share unique and better information than any other source on the Internet? Comprehensiveness: Call it complete, in-depth, or actionable.  Comprehensiveness has nothing to do with word count, but rather, when you decide to tackle a topic that you give it everything you've got to go deep into the detail instead of just publishing catchy blog titles with content that barely scratches the surface of the promise you make in your value proposition. Question to ask yourself: Did the post turn the research into actionable, exhaustive how-to advice  and  end only  when the entire story was complete? Is your content reaching your goals, really? Strategically plan a better #ContentCalendar.At this point, you're basing all of your thoughts on gut instinct: Was this post  successful or not? There's no data involved whatsoever yet. You're just aiming to translate your gut into a grade. Kinda like a teacher grading your homework. For each of the questions, rank every post in your list on  a 1 to 3 scale for each of the four categories  of successful content: keyword, topic, research, comprehensiveness. 1 means the post is  a stinker in that category whereas a 3 means it's totally awesome. Go ahead and use your content calendar template to grade your content in each of the four categories you feel make your content successful. When you're done, add up each blog post's  grade with the highest score a single post can receive being a 12 and the lowest possible being a 4. 3.  Review every post's performance toward your aspirational goal. Now it's time to find the contribution  each blog post delivers to your aspirational goal. In your content calendar template, track the metric for the first 30 days after a blog post publishes. Additionally,  grab the data from the following two months to give you a complete quarter's worth of data. From here,  you can measure the return on investment for every blog post  after its first month's worth of performance to help you predict how your blog posts will contribute to your goals a full two months after they publish. This is where you'll learn more about that part I noted for residual long-term metrics and can add it into play as you improve your content calendar. 4. Compare your posts' actual performance to your gut. Go into your content calendar template and sort  your blog posts according to the grades you ranked them (12 being the highest and should be at the top of your sorted  list). Go ahead and highlight your top five blog posts with red  (#1), orange  (#2), yellow  (#3), green  (#4), and blue  (#5). Now sort  all of your posts again according to the first 30 days they contribute to your metrics with the highest contributing post at the top of your list. You can see from your color coding how your gut actually translates into your most successful content. If your gut translated correctly, your top  five posts should still be  red, orange, yellow, green, and blue. So... Were you right? Were you wrong? Either way, there are lots of lessons you can learn from this process with the two biggest ones being: If your gut translated into real data correctly: You've got it! Stick with your gut and plan more content on your calendar that reflects what you already feel will be successful. If data disproved your gut: Review the top five posts according to their contribution to your metric. What makes those posts really stand out versus what you thought was awesome? Do you see where you're going with this? 5. Plan to create new  content like your top 10% truly knowing what will make a difference and what won't. No more guessing. No more getting close but not quite right. Dissect the top five posts according to their contribution to your  aspirational goal and replicate the success from your top-performing content. Here are a few questions you can ask yourself as you review that content: Where did the referral traffic come from? Was it from the keyword like you thought? What was it that made this topic super popular with my audience? Was it the value proposition or promise? Was this post well researched? Did the post back up the claims it promised in the headline? Was this post complete? Was the bounce rate low? Did it provide actionable content? Who was the author? Did they attract  a following to this post? What type of blog post was it? Was it a list post, step-by-step guide, infographic, etc.? What was the tone of the post? Was it authentic, humorous, or super straightforward? Did the post have additional media in it? Were there images, videos, or bonus content that influenced its success? You get the picture. Figure out all the  reasons why your audience loved those posts and repeat those elements  in the new posts you plan on your content calendar. This process will help you get more out of every blog post you publish so you don't have to publish more content, but rather, improve the quality of the content you publish. Publishing more may not be the answer. Here's a data-driven way to translate your gut into better...Who Said Everything On Your Content Calendar Has To Be Brand New? Well, you've just gone through a lot. You know: How frequently you need to blog every month to hit your aspirational goal. How to build up your endurance to publish consistently and regularly. How to  optimize  each new blog post to contribute even more to your aspirational goal. But here's the thing: You just found  your best-performing blog posts  that you can optimize even further and republish to get even more out of them. This simple republishing process will help you: Fill up your blog schedule while saving a ton of time you would have spent creating new content. Become friends with search engines like Google that  reward content marketers who update their older content. Optimize your best content to contribute even more to your aspirational goal. Yeah, sold you, right? Finally: Something easy to fill up your content calendar. :) 1. Find a top-performing, older blog post. Lucky you! You already found your top-performing blog posts according to your aspirational goal. The only other qualifier for republishing  is to make sure  that the post you choose is at least six month old. The older, the better, since you don't want to accidentally share something that's somewhat new with your audience who may have already seen it. 2. Refresh the old blog post with 5 pieces of new insight. Adding  more relevant content into your older blog post adds tons of value for your readers- even if they saw the original piece in the past. And according to Brian Dean's research on the top 200 ranking factors Google uses in its search algorithm,  Google also likes to see  you refreshing your content. To top it off, when  you add more actionable advice to your content  and  increase  the length of your blog post, you have a higher likelihood of ranking well in search engines. Recommended Reading:  6 Simple Tips For Using Online Research In Your Content Marketing Add new data: There came a point when you had to publish the post originally. There were probably other sources of data that you didn't include in your initial content because you didn't find them  at the time or they didn't even exist because they're so new. That type of research can help keep your advice relevant- or could even help you make a couple new points that you didn't think about before. Replace outdated information: When you continue researching your blog post, you might find new information that disputes your original suggestions. For example, in a post we republished called "25 Growth Hacks That Will Amplify Your Content Marketing", I found out that one of the growth hacks from the original post  wasn't valid anymore because the website we referenced went out of business. I replaced that outdated information with a new growth hack that was similar  but much more timely than the original idea. 5 Ways To Revive And Republish Old Blog Posts  With Your #ContentCalendarAdd more awesome advice: With time comes more experience. Think about how authors re-release their books several years after their original version with new edits and insights they've learned after getting published. Use the same process to add additional advice that builds on your original thought process to add more value. A way we do this at is by analyzing all of the how-to information in an older blog post before we republish. If we give advice on, say, "make an infographic to get more social shares", we'll  back up the claim with new data that proves infographics still get more social shares than any other type of visual content. Then we'll also give the step-by-step guidance on how to create that infographic (or link to a new blog post with lots more detail). See what I did there? You can apply the same process to your blog post before you republish it by analyzing areas you can flesh out with further step-by-step, actionable guidance. Optimize the post for keywords: Yeah, you probably targeted a keyword in your blog post originally. But the keyword game is changing a little bit, and it turns out you can target multiple related keywords in one blog post to get traffic from several different search terms. While I've taken a stab at keyword optimization, I'll let Rand from Moz teach you how to do this because he's wicked smart: Essentially, based on your original keyword, find synonyms or related keywords that will help you rank for a category-type of search. Recommended Reading:  An SEO Driven Approach To Content Marketing: The Complete Guide Optimize for email subscriber conversions: A lot of you are  building your email list to keep your readers coming back for more of your awesome content. That's a terrific idea, so you'll love hearing that adding content upgrades into your blog posts can help you increase the number of email subscribers you receive from any blog post- including the ones you're optimizing and republishing. Let me explain a bit about content upgrades: Since we started including bonus content like infographics, templates, worksheets, guides, and checklists in every blog post we publish here at , we've been able to increase our email subscribers by 552% in one year. Seriously. And you can experience similar  success: Review your top-trafficked blog posts and choose a couple you could easily translate your step-by-step advice into a worksheet, template, checklist, tear sheet, infographic, or tool of some kind. Formats could include Word Templates, Google Sheets Templates, PDFs, images- the sky is the limit. Next, simply open up an Evernote note, pick out the big takeaways from your content, and write the content upgrade. The goal is to help your readers turn your advice into a game plan to experience the success you promise in your blog post. Include areas to write and brainstorm, checkboxes to mark tasks as complete, fill-in-the-blank sections, tables, and other tools to help your readers  literally work through your advice to end with the desired outcome you promised. Either work with your in-house designer to  turn your note into something awesome or  find a freelancer  to design it for you from  a site like Behance  or  Dribbble. Add the content upgrade into your WordPress media library like you would with a normal  blog post image, then grab the URL of the file name. Use a tool like LeadPages' LeadBoxes to embed a signup form right inline in your blog post to trade your content upgrade for  your reader's email address. Here's  how Neil Patel does this exact content upgrade process using LeadPages' LeadBoxes: Neil Patel uses LeadBoxes from LeadPages to add content upgrades into his content to turn traffic into email subscribers. You can do it, too. And it's especially handy for turning your high-trafficked posts into subscriber-generating machines. 3. Republish the blog post as if it were brand new. You can keep the republishing process simple to work through these projects faster than you would when you'd write a brand new post.  This is how to republish a blog post in WordPress: Add a new WordPress  post onto your content calendar on the day you'd like your old blog post to re-launch. Copy your old blog post in its entirety and paste it into your new post. The reason you'd do this is that the old post is still live on your blog and is still generating traffic- you won't want to confuse your readers with edits you're making on the fly, especially if you plan to republish the post later in your editorial schedule. Work through the post adding in all of the advice you just learned: Add new data, replace old  info, add new advice, optimize with more keywords, and add in your content upgrade. When you're done and ready to republish it, change the URL of the new post to match the one that is currently live on your blog. So, if your URL of the live post is http://awesome.com/cool-post, enter your slug for the new post as http://awesome.com/cool-post. WordPress is smart and will auto-magically  change your URL to http://awesome.com/cool-post-2. Don't freak out, because that's exactly what you want to happen. That means WordPress recognizes your original  post and is confirming that it will republish your new content over the old stuff on the specific date and time you have your new post scheduled for. Just leave the new post in draft mode, and when that day and time rolls around, your new content will show up on that old URL. Now, if you'd like to get a little picky about your blog and have that republished  post show up on your home page, you could always go into the original post and change it  to a time in the recent past (like say 30 minutes ago). Just be weary about accidentally  changing the date on your already-published post to republish in the future- it's no good unless you're Michael J. Fox. :) Now You Have A  Data-Driven  Content Calendar Template Listen, I know this sounds like a lot, so hear me out: Why this process is worth every second you spend doing it  even though you're probably  scared of what you read. You're thinking right now: This guy's crazy. I don't have time for this! To which I'm thinking: How will you be able to  improve without knowing  how what you've done- and what you plan to do- has impacted your goal? And my bro Abraham Lincoln is backing me up: Give me six hours to chop down a tree and I will spend the first four sharpening the axe. If you really want to throw efficiency in the mix, consider this: Productivity is only as good as the content you produce and how it  reaches your goal. Using your time to create effective content is far better than being efficient with your time. Using your time to create effective content is far better than being efficient with your time. Heck, Todd Henry sums it up best in his book,  The Accidental Creative: How To Be Brilliant At A Moment's Notice: We must learn to spend our time effectively rather than obsessing about efficiency. Do this, and I guarantee your content calendar will deliver the results you're looking for. #RantOver I wouldn't give you any advice I wouldn't follow myself.  This process is exactly how we plan our content calendar at , and it's  helped us keep our content calendar on track and reach our aspirational goals to grow super fast. Good luck with your content calendar!

Narrative about pueblo revolt Essay Example | Topics and Well Written Essays - 500 words

Narrative about pueblo revolt - Essay Example But the Spaniards began to implement their hidden agenda. They imposed the encomienda system on Pueblo population. As per their motivated plans, the Pueblos were required to give to the Spanish missions and the army, a portion of their agricultural products. The Pueblos were just covering up their own family expenses and had nothing extra to spare, but they were forced to part with their products by the Spanish authorities. The Pueblos were also directed to render free labor in the plantations of the Spaniards. These highhanded actions led to the beginning of the hostilities. Population-wise Pueblos far outnumbered as compared to those who had come with the avowed objective of colonization. But the Spaniards were cleverly playing the card of religion to win over the Pueblos. â€Å"The Franciscans set up a series of missions among the Pueblos with the expectation that they would abandon their religious beliefs for Christianity.† (New Mexico) Those who converted were given the award of land and education for their children. But Pueblos were utterly loyal to their own customs, religion and culture and the Spaniards were unable to make effective and lasting inroads in this area. By now, Spaniards had taken up the option of intimidation to convert and that was resented by the Pueblos. The brewing discontent ultimately led to the revolt leading to the uprising in Acoma in 1599 by the Pueblos. The Spaniards retaliated highhandedly with barbaric vengeance. The authorities ordered amputation of the right foot of every male Pueblo over the age of twenty-fiv e. The rebellion also failed in effect, due to another strong reason-- the inability of various tribes of Pueblo Indians to offer a united front of resistance. The scheming Spaniards tried to consolidate their hold on the Pueblo Indians with more barbarity. With majority of the male leaders facing persecution, the question of leadership was the issue with the Pueblos. Spanish Governor Juan Francisco Trevino